Apple's Desperate Bid for Content: The Siri AI Conundrum Apple's plan to turn to publishers for help with Siri AI reflects the company's struggle to keep pace with its rivals in artificial intelligence.
Behind closed doors, Apple has been negotiating with news publishers to secure access to their content, sparking concerns about the future of journalism and the role of technology companies in shaping our digital lives.
The proposed multi year deals would allow Apple to use publisher content to deliver current news and other information through its redesigned personal assistant.