Bezos's Biodiversity Band Aid: Greenwashing or Genuine Effort? The recent launch of the Phoenix Species Project has sparked a heated debate over greenwashing.
Backed by Jeff Bezos's $200 million Earth Fund and Leonardo DiCaprio's Re:wild, the initiative aims to recover 100 threatened species through breeding programs, habitat restoration, and conservation work led by local partners.
On the surface, this project appears to be a welcome effort in addressing biodiversity loss and climate change.