The World Cup's Soul: Why FIFA Must Reconsider its Private Equity Plan The 2026 World Cup may have been a resounding success, but Gianni Infantino's plan to sell stakes in the tournament to private equity threatens to undermine everything that makes football beautiful.
Behind record breaking revenue and sold out stadiums lies a battle for the heart of the sport.
FIFA's majority owner model has long been touted as non profit, with all proceeds reinvested into developing the game worldwide.