How Coach Became Gen Z’s Favorite Affordable Luxury Handbag Brand Coach, a brand that's been around since 1941, has seen its sales rise by 29% in the latest quarter.
The key driver of this success is the brand's appeal to Gen Z shoppers. But what makes Coach so special?
Its handbags are priced between $300 and $700, making them an affordable luxury option for those who can't afford high end brands like Hermès or Louis Vuitton.