OnePlus's Exit Strategy: A Cautionary Tale for Global Brands OnePlus, the Chinese smartphone manufacturer once hailed as a disruptor in the market, is reportedly abandoning its US and European operations.
This move, if confirmed, would mark a significant shift in strategy for Oppo, the conglomerate that acquired OnePlus in 2015. The intense competition in the US market has long been a challenge for OnePlus.
With behemoths like Apple and Samsung dominating the landscape, it's surprising the brand ever gained traction.