The Generation of Lost Connections A recent report from Ogilvy, a global advertising firm, paints a haunting picture of Gen Z's social lives.
According to the research, 51% of Gen Z adults in the US experience loneliness on weekends, a figure that dwarfs other generations by nearly fourfold.
The statistics are stark: 68% of Gen Zers say going out "isn't worth the damage it does to my wallet," while 62% avoid making weekend plans altogether to sidestep financial regret.