The Man Who Saved Currys Will Now Lead Boots to a Major Change Next Year Who Is Alex Baldock?
Alex Baldock's appointment as CEO of Boots is being hailed by some as a masterstroke, while others are left wondering if he can reverse the decline that has beset this once beloved retailer.
His tenure at Currys is often cited as evidence of his retail acumen. After inheriting a company on the brink of collapse, Baldock transformed it into a staple of the high street.