'We're not going to hold back': Chris Lucas' restaurants racing to Flemington for Cup carnival The Melbourne Cup carnival is gearing up to become a hub for entertainment and cultural experiences, thanks to an ambitious partnership between the Victoria Racing Club (VRC) and Chris Lucas' Collective.
This year, Flemington will host some of Melbourne's top restaurants, marking a significant shift in the VRC's strategy to revitalize the track.
The new VRC CEO, Kylie Rogers, is keen on transforming Flemington into a vibrant hub that caters not just to racing enthusiasts but also to those seeking entertainment and cultural experiences.